Press Kit

Logo / identity design guide

Primary logo
For light / bright backgrounds

Secondary logo
For dark backgrounds

Colour palette / specs

DARK GREEN
primary
GREY
primary
LIME GREEN
secondary
 

PANTONE
P155-6C

CMYK
64, 14, 89, 1

HEX CODE
#6da657

RGB
109, 166, 87

 

PANTONE
P179-7C

CMYK
43, 35, 35, 1

HEX CODE
#999999

RGB
153, 153, 153

 

PANTONE
P154-7C

CMYK
135, 205, 97

HEX CODE
#87cd61

RGB
135, 205, 97

Font / Typeface design

Open Sans
Lower / Upper case

Regular
Semibold
Bold
Font weight 200, 400, 600

Sample:
abcdefghijklmnopqrstuvwxyz, ABCDEFGHIJKLMNOPQRSTUV
1234567890, [email protected]#$%^&*()_+{}[]\<>/

Monotone Layout

Colour logo + black background

Grey logo + white background

White logo + black background

Logo / Identity Abusement

NO PINCHING / DISTORTION
Do not resize logo out of proportion but scaling length & height equally.

NO FONT OR COLOUR /HUE CHANGES
Do not change font-type or colours unncessarily.

VISIBILITY LEVEL
Do not allow mid grey colours as background. Use primary and secondary logos based on background colour or shades. Opacity 100%